Metrics and Analytics: LJ2.
We Are Data I believe We Are Data is an extensively well-written article describing how our gender, color, sexual orientation, and citizenship status are all assigned and changed by algorithms utilizing personal data. Modern data collection goes beyond just learning more about us in this era of constant surveillance. The significance of such information is likewise determined by organizations like Google, Facebook, and the NSA, who thereby create the worlds and identities we occupy. We have very little influence over our algorithmic selves. The article explains thoroughly how it is up to someone else to make our identities useful. Some may consider it an extra layer of personalization when it comes to algorithms deciding what one will see on social media. This is what most business practices use when it comes to advertising on social media platforms, such as Google Ads monitoring what products to you look at to advertise that same product to you later on a separate website or platform ...